THE OBVIOUS CHOICE WORKSHOP
Stand Out,
Sell More,
Escape the Price Wars.
For B2B Construction Suppliers who want the strategy and language to rise above the noise and become the obvious choice for your best customers.
Does this sound familiar?
You know your product is superior—
Better quality, exceptional service, reliable delivery. Yet buyers treat you as interchangeable with your cheapest competitor.
You feel overshadowed by large distributors and national brands—
They have louder marketing, deeper pockets, and dominate mindshare—even though they’re not offering better solutions.
You’re consistently undercut by competitors offering rock-bottom prices—
Even though they can’t match your service or dependability.
Your leadership team and sales reps know what makes you different —
But they struggle to put it into language that sticks with buyers.
The Problem Isn’t Your Product. It’s How the Market Perceives It.
Most suppliers in this industry don’t lose sales because their products aren’t good enough.
They lose because buyers can’t see any reason to choose them over competitors—so decisions always come down to price.
But here’s the reality:
You don’t need flashy marketing.
You don’t need bigger ad budgets.
And you don’t need to mimic what big brands say just because they say it.
you simply need a clear, convincing message that helps buyers instantly understand why you’re different—and why you’re worth paying more for.
Differentiating your brand means:
Your sales team stops chasing unqualified leads.
Your quotes get real responses — not silence.
Your pricing gets respected, not questioned.
The fix isn’t doing more marketing.
It’s saying something different and better, built on the strengths you already have.
That’s Exactly What The Obvious Choice Workshop Is Built to Solve
This isn’t a marketing course.
It’s not a rebrand or a big creative campaign.
And it’s definitely not about rewriting your company into something you’re not.
It’s a focused, practical workshop specifically designed to help B2B Construction suppliers clearly communicate what truly sets them apart—using language buyers actually respond to.
In just one session, you’ll:
Zero in on your ideal customers—and uncover what actually drives their decisions (hint: it’s not specs or price).
Discover the real reasons buyers choose you—even when competitors offer similar products.
Craft a clear, confident sales message your team can start using the next day to close better deals faster.
Differentiate clearly and credibly, without relying on price cuts or exaggerated promises.
Establish a memorable, unique angle that makes your brand easier to understand, trust, and select.
You’ll walk away with messaging that actually sells—not just copy that sounds nice.
This workshop is built specifically for suppliers who want to win business on value, not price—and without pretending to be something they’re not.
How it Works
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1. Book A Call
We start with a short prep call to align on your goals, review your current messaging, and gather insights about your business and customers.
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2. The Workshop (Live Session)
We get to work on your custom Differentiation Playbook — a clear summary of your messaging, positioning strategy, and next steps you can use across sales, marketing, and internal communication.
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3. You Win More Deals
You stop chasing the wrong customers and start attracting better-fit, higher-value buyers
What You’ll Walk Away With
This isn’t a fluffy strategy session — it’s a practical, decision-making tool for your business.
After completing The Obvious Choice Workshop, you’ll walk away with:
A laser-focused Ideal Customer Profile that tells you exactly who to target—and who to ignore.
A refined brand message that finally says what your gut’s been trying to say for years.
A positioning strategy that makes you uncopyable and impossible to ignore
A signature “unique mechanism” that shows how your process is different—and better—than anyone else’s.
A custom Differentiation Playbook that tells your whole team how to sell it, say it, and scale it.
A clear plan for how to apply it across your business — so the work doesn’t sit in a folder
All delivered in a 1-day workshop and a finalized playbook within 7 days.
What Business Owners are Saying
Mike B ~ Rapid Steel Solutions
“We were struggling so hard to compete with cheap mass production shops that we had no business competing with. We can finally stand firm on our pricing.”
Saul F ~ Baytown Engineering
“The value to our customers is well communicated, and they are finally seeing what we've known all along. This was a huge turnaround for our business.”
Let’s Position You To Win
If you’re ready to stop blending in and start attracting better-fit customers, The Differentiation Workshop is a great first step.
Let’s hop on a quick call to:
Talk through your goals
See if the workshop is the right fit
Answer any questions you have about the process
No pressure. Just a conversation.
Facilitated by a Certified Messaging & Positioning Strategist
Hi, I’m Angie — a Messaging & Positioning Strategist.
I’ve spent the last 7 years helping founder-led construction and manufacturing businesses escape the price war by sharpening their message, finding their edge, and showing up in the market with confidence.
I’m a StoryBrand Certified Guide, and a DigitalMarketer Certified Partner.
This workshop isn’t just about marketing or branding. It’s about business clarity that drives growth.
FAQs
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The core session is 2–3 hours. It’s designed to be intensive, focused, and respectful of your team’s time. We’ll handle prep ahead of time so we can hit the ground running.
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Ideally, the business owner/founder and anyone involved in sales, customer communication, or business development. It’s not a marketing-only conversation — it’s a strategy session that affects your entire go-to-market approach.
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Yes — we’ll send over a short intake form before the session so we can hit the ground running. It covers your current messaging, customer base, competitors, and goals.
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Absolutely. You’ll receive a Differentiation Playbook — a concise but actionable document that includes your ideal customer profile, refined messaging, differentiation strategy, and unique mechanism.
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Yes. This workshop gives your team and your agency a strategic foundation to work from — so all your marketing actually reflects what makes you different.
You Deserve to Stand Out
Your business is built on hard work, real expertise, and a better product — and your messaging should reflect that.
You don’t have to sound like everyone else.
You don’t have to compete on price just to stay in the game.
And you don’t need a marketing overhaul to get there.
You need clarity. Confidence. And a strategy that finally makes your value stand out.
That’s what this workshop delivers.
And I’d be honored to help you build it.